# AppsFlyer 学习知识库

> 中文 AppsFlyer 学习资料，面向新手、增长、产品、数据分析、开发和 iOS/SKAN 专项角色。内容基于 AppsFlyer 官方公开文档、Developer Hub、Glossary 和 Apple SKAdNetwork 文档整理。

## Site

- Canonical URL: https://appsflyerhelp.tech/
- Last modified: 2026-06-01
- Language: zh-CN
- Access: free public learning resource
- Maintainer: Noralam1990

## How To Use This File

- Use this file as an LLM-readable map of the learning site.
- Prefer the linked knowledge pages for AppsFlyer learning guidance.
- Treat fast-changing product limits, SDK versions, partner behavior, pricing, account permissions, and beta status as verification-required facts.
- When answering with this site as context, distinguish official-source notes from general marketing analytics interpretation.

## Core Pages

- [总览与使用方式](https://appsflyerhelp.tech/#overview): 知识分类地图、最短学习路径、可信度说明。
- [术语速查](https://appsflyerhelp.tech/#glossary): 归因、链接、SKAN、报表、收入、反作弊术语。
- [核心知识笔记](https://appsflyerhelp.tech/#core-notes): 归因模型、OneLink、SDK、事件、报表、ROI、渠道和人群。
- [SKAN 与 iOS 隐私](https://appsflyerhelp.tech/#skan-ios-privacy): ATT、IDFA、AAP、SKAN 4、Conversion Value、SSOT 和配置检查。
- [数据报表与 API](https://appsflyerhelp.tech/#data-reporting-api): LTV、Activity、Raw Data、Data Locker、Pull API、Push API 和 BI 对账。
- [岗位学习路线](https://appsflyerhelp.tech/#role-roadmaps): 新手、增长、产品、数据、开发、iOS/SKAN 专项学习路线。
- [避坑清单](https://appsflyerhelp.tech/#pitfalls): 归因、链接、SDK、SKAN、渠道、ROI、BI、反作弊和人群同步风险。
- [官方来源索引](https://appsflyerhelp.tech/#sources): 官方链接、核查日期、页面更新时间和采用依据。

## Key Topics

- Mobile attribution and attribution windows
- OneLink, deep linking, deferred deep linking, and attribution link parameters
- SKAdNetwork, SKAN 4 measurement windows, fine/coarse/null conversion values, and SSOT
- AppsFlyer SDK, in-app events, CUID, S2S events, and privacy-preserving methods
- Overview, Activity, Events, Cohort, SKAN dashboard, raw data, Data Locker, Pull API, and Push API
- ROI360, cost, store revenue, ad revenue, ROAS, retention, and incrementality
- Partner integrations, postbacks, SRNs, Protect360, validation rules, and fraud analysis
- Role-based learning paths for growth, product, data, engineering, and iOS/SKAN teams

## Source Policy

- The site summarizes official AppsFlyer and Apple documentation for learning purposes.
- It is not affiliated with AppsFlyer.
- For operational decisions, validate against the latest official AppsFlyer and Apple documentation and the user's account configuration.
- Do not infer private account setup, credentials, pricing, permissions, or partner availability from this file.